01 / The client
About The Pant Project
The Pant Project is a menswear brand focused on pants and jeans. Its live store sells ready-to-wear styles such as formal trousers, stretch pants, jeans, chinos, Korean-style pants and cargos, alongside a custom-made pants service. The brand also runs physical stores in several Indian cities.
Ackrolix's portfolio lists The Pant Project as an online clothing store for men's custom pants and jeans, built on Shopify. A store with a single core product needs to make fine distinctions clear: fit, fabric, stretch and size all matter, and shoppers need a quick way to narrow the range.
- Industry
- E-commerce & On-Demand
- Services / expertise
- Shopify eCommerce · Men’s custom pants and jeans · Shopify
- Client
- The Pant Project
- Industry
- Men's custom pants and jeans
- Service
- Shopify online clothing store
- Platform
- Shopify
- Client website
- Visit The Pant Project ↗
02 / The project
What Ackrolix delivered
The engagement is recorded as Shopify eCommerce for men's custom pants and jeans. Shopify provides the hosted storefront, catalog, size variants, cart and checkout, so the design work concentrates on how a deep range of one product type is organized.
The live store reflects that focus:
- Top-level navigation split between Ready to Wear Pants and Custom-Made Pants.
- A row of circular category shortcuts directly under the hero.
- Product cards with fit labels and a Select Size button.
- Full-width banners for individual product lines.
- A store locator section linking online and offline shopping.
03 / The project
Homepage and category shortcuts
The header on the live store is minimal: the brand wordmark, a menu with Ready to Wear Pants, Custom-Made Pants, Help, About Us and Store Locator, and icons for search, account, WhatsApp and cart. The hero promotes a stretch-pants sale with a model reclining on a bench, a Shop Now button and the brand's playful tagline about comfort.
Directly below the hero, a row of nine circular images acts as category shortcuts: Bestsellers, Formal Pants, Power-Stretch, Buy 1 Get 1, Jeans, Malai Pants, Korean Pants, Chinos and Custom-Made. Each circle shows a model wearing that style. For a brand where almost everything is a pair of pants, these style-based shortcuts do the work that broad product categories would do in a general clothing store.
The header icons include a WhatsApp link next to the account and cart icons, which gives shoppers a direct way to ask questions about sizing or custom orders without leaving the page.
04 / The project
Best sellers with fit and size at the front
A Black Best Sellers section shows six product cards in a single row. Each card has a full-length photo of a model, a small badge (for example No Fade, Best Seller or a buy-one-get-one tag), a fit or style label such as Relaxed Straight Fit Jeans or Slim Fit Formal Trousers, a rating line, the product name, the price and a Select Size button.
The fit label above each product name is a useful detail. It lets shoppers compare cuts at a glance, which matters more for pants than for many other garments. The Select Size button brings the size choice onto the card itself, so the next step after choosing a style is choosing a size.
The row uses a light, neutral background and consistent studio photography, so the six products read as one set. Shopping a single color across styles, as this row does, is a practical way to merchandise wardrobe staples like black trousers and jeans.
05 / The project
Banners for individual product lines
Between product rows, the live store uses full-width banners to introduce specific lines. One promotes the return of Malai Pants on a pale yellow background. The banner shown here introduces Inklock No Fade Jeans: a pair of black jeans draped over a wooden stool against a dark background, a Shop Now link, a circular wash badge and three short feature labels for dye lock technology, shape retention and reinforced stitching.
Further banners on the homepage cover Korean pintuck pants and six-pocket denim cargos. Each banner focuses on one product line and its main selling points, which suits a catalog where the differences between lines are about fabric, finish and cut rather than product type.
Alternating light and dark banners also give the long homepage a clear rhythm, helping each product line stand apart as a visitor scrolls.
06 / The project
Connecting online and in-store shopping
Lower on the homepage, a store section invites visitors to visit the brand's stores across India. It pairs a short message about tailored fits and styling help with a See All Stores button and a photo of a store interior lined with folded and hanging pants. A scrolling strip beneath lists cities including Bangalore, Chennai, Hyderabad, Pune, Jaipur, Chandigarh, Kochi, Ahmedabad, Indore and Mumbai.
For a brand that offers custom-made pants, physical stores give shoppers a place to be measured and try fits. Linking to them from the online store, along with a Store Locator item in the main menu, connects the two channels. An About Us section follows, describing the brand's aim of combining traditional tailoring with modern technology to make pants that fit well.
07 / The project
Why Shopify suits a focused menswear brand
Shopify's variant system handles the size and fit combinations that a pants catalog depends on, while collections support the style shortcuts and themed rows seen on the live store. Theme sections make it simple to rotate banners for new product lines and seasonal sales.
The live store's footer also brings together delivery and alteration information, size guides and customer help links, giving shoppers practical answers in one place.
Brands planning a similar store can start by defining their fit and style vocabulary, then use it consistently in navigation, product labels and size guides.
Technology used
Questions about this project
What did Ackrolix build for The Pant Project?
Ackrolix's portfolio lists a Shopify online clothing store for The Pant Project's men's custom pants and jeans.
How does the live store help shoppers find the right pants?
It uses circular style shortcuts under the hero, product cards with fit labels and a Select Size button, and separate navigation for ready-to-wear and custom-made pants.
Does the store connect to physical stores?
Yes. The homepage has a store section with a See All Stores button and a list of cities, and the main menu includes a Store Locator link.
Can Ackrolix build a similar Shopify store for a focused apparel brand?
Yes. Ackrolix builds Shopify stores and can plan fit-based navigation, size selection and product line banners for apparel brands.
Prepared by Ackrolix Innovations from its development portfolio, pages 118. Project profile based on the documented service scope. About the team.
